Alpine Deer is a 100% New Zealand-owned business. Alpine Deer was founded in 1964 by Sir Tim Wallis and has a more than 50-year history in the deer product business. New Zealand has the only professionally farmed deer industry in the world and is considered a world leader in sustainable farming practices. New Zealand enjoys global recognition as a producer of healthy, safe, and pure food products.

 
 

With an abundant supply of wild venison available throughout Aotearoa, we’re on a mission to make wild venison an enjoyable and accessible part of your diet.

It’s become a family passion. Today, we’re channelling that passion into proudly delivering kiwi families prime, free-range, 100% wild venison direct from New Zealand’s spectacular landscapes to your dinner plates.

We source our venison from New Zealand’s vast red deer population, which roams wild and free amongst remote lush bush and pristine alpine ranges, thriving on fresh-air, native vegetation and pure water.

Their healthy, stress-free lifestyle is embodied in our wild venison, globally renowned for its high quality, tender texture and distinct yet delicate flavour.

We’re using our deer harvesting and processing knowledge and expertise, honed over more than five decades, to sustainably and kindly harvest these deer - helping to control the rampant population; protect New Zealand’s unique biodiversity; help our native forests to combat climate change through sequestering carbon; and deliver kiwi families a renewable food resource. 

 
 

We have a fantastic relationship with all of our customers, and we hear time and again from pet owners that a bag of treats has mysteriously disappeared from a bench top or cupboard because the pets just can’t get enough of our tasty treats! At HappyPet, we are proud to offer a delicious range of 100% natural venison pet treats for your favourite furry friends. We believe in only the best for your pets, and we are committed to using only the finest quality, pure New Zealand ingredients in our delicious treats.

All of our products are either cool air or freeze dried - with no heat treatment, our treats and supplements retain the highest level of nutritional goodness so that your pet is getting the most value out of our healthy, tasty pet products. Our wonderful staff are all dedicated pet owners themselves, so we know just how important it is to ensure that your cats and dogs are getting a fantastic product. We stand by our products and strive to deliver the highest quality pet treats and supplements available in New Zealand.

 
 

For over two thousand years, all natural deer products have been a valued component in Traditional Oriental Medicine. In Asia it has been called ‘the ultimate essence tonic’ and its value as a supplement is being realised by many people right around the globe. It is consistent with the holistic philosophy of promoting wellness rather than curing illness.

A scroll made of silk over 2000 years old, discovered in a tomb in the Hunan Province in China lists more than 50 diseases which velvet antler is used in the prescriptions for. Velvet antler and deer co-products are used in Traditional Chinese Medicine in a variety of health remedies and to support health and general wellbeing. It is said to be effective as an anti-inflammatory, immune stimulant and pro-growth agent.

Cervidor products are guaranteed to be of the highest quality and come from 100% naturally grown deer, raised on the lush pastures and hills throughout environmentally friendly New Zealand. Our products contain no additives or preservatives and are processed under strict New Zealand Food Safety Authority practices in an established, family owned and operated business. 

 

Alpine Deer Ingredients

 

For more than 50 years we have been capturing the essence of New Zealand Red Deer and delivering it to customers the world over who use deer products as a part of Traditional Chinese Medicine.

We source our deer products from New Zealand’s free range farmed deer.  We bring these products through our vertically integrated supply chain and transform them into consumption formats that range from traditional to convenient.  Our extensive experience and expertise make us the ideal partner to process and deliver the right products for your consumers.  Together we can deliver fantastic health and lifestyle products for the vitality, wellbeing and longevity of your customers. 

The use of deer products in Traditional Chinese Medicine is constantly evolving and we are innovating to meet the demand.  Developing new ingredient formats and formulations is our specialty.  We love seeing new markets and consumers engaging with our products.

 
 

NATCaP is a natural animal source of calcium and phosphorus designed for inclusion in pet food.

This dried powder product meets nutritional requirements for calcium and phosphorus and is derived solely from New Zealand beef, lamb or deer bone utilising minimal processing.

Most pet foods use inorganic sources of calcium and phosphorus, NATCaP offers several nutritional and marketing advantages.